West Burlington IA News-Sports-Opinion

Get ready for 'environmental sales pitch'.

‘ecoAmerica’, a environmental marketing and messaging firm in Washington advises their eco-friends and eco-organizations to change the words they use when discussing the environment.

Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”

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